The NHTSA contacted our client Sandbox Strategies to create a :30 commercial for GameStop TV using footage from the GRID 2 video game to bring their message home to a younger audience. The final production was a mash up of produced live action footage and gameplay capture with some key words, graphics and voice over. We were able to use an existing campaign that reflects a sense of humor to create a dynamic spot with a serious purpose.
GRID 2 Meets Click It Or Ticket
