Renting a loft in downtown Los Angeles or DTLA as it has been affectionately branded has become the zeitgeist of urban professionalism. After successfully executing a branding campaign for the purchasing of neighboring Santee Village Lofts, FLUX Branding was engaged by Santee Court to brand their leasing initiative. As Creative Director, Mark Silver toured the property’s four buildings to help create an authentic brand position that would be executed across a range of media platforms including a new website and downloadable brochure.
Santee Court Lofts
