We all like brilliant colors, beautiful music, and pretty-shiny things. Great design can be an end in and of itself. There are awards for it, and rewards for it. We like it. Everyone likes it. It’s art and it is amazing. But Tackle exists at the intersection of art and business.
We start with your goals. What emotion do you want your audience to feel when they get to your website? What do you want them to buy when they come to your store? What do you want them to do with your clips or your tweets? The answer to these questions is where we begin to design your website, write your video scripts, create your social media platforms. It ensures that whatever we create no matter how we use words, sounds and pictures to create your story, it will be aligned with your business objectives.
Rather than gunning for awards and trying to get attention for our brand, the attention and the objective will always be on how best to create content that promotes your brand. That starts with your goals and then we work backwards to how we design your story. It’s the art of business and you can see it in every project we tackle.